West Bund

上海西岸

Shanghai West Bund refers to Xuhui Waterfront along the Huangpu River, with a shoreline of 11.4 km, and area coverage of 9.4 km². Shanghai West Bund is the most dynamic Bund area in the inner city of Shanghai. West Bund takes the “planning-based, culture-oriented, eco-based and technological-innovation-driven” development principle, and aims to build an international-class new bund urban area that integrates top domestic and foreign culture and art, information media, innovative finance, commerce, and life,  which would be comparable with the Paris Rive Gauche and London South Bank.

 

The logo embodies the theme of "Shanghai West Bund, Waterfront Melody". The final logo was released after being optimized by French designer Ruedi Baur and Shanghai Hopesun Design.


上海西岸位于徐汇滨江地区,岸线长约11.4公里,面积约达9.4平方公里,是上海中心城区内最具公共活力的滨水新城区。西岸以“规划引领、文化先导、产业主导”为总体开发思路,目标打造汇集国内外顶尖文化艺术、信息传媒、创新金融、商贸、生活为一体的国际级滨水新城区,成为与巴黎左岸、伦敦南岸比肩的独具魅力的城市文化新地标。

 

标志体现了“上海西岸,滨江乐章”的主题。最终标志由法国设计师吕迪·鲍尔和上海Hopesun Design优化后对外发布。