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Zero Distance to Brand

品牌设计零距离

Brand Design Zero Distance is my first branding book. Thirty Chinese brand designers were interviewed. Each case is shown from the initial sketch to the final product. For young designers and students, this is a great branding design tool for understanding the creative process.

Chief Editor: Dawang Sun

《品牌设计零距离》是我的第一本品牌书。书中采访了三十位中国品牌设计师。每个设计案例都展示了从最初的草图到最终的成品。对于年轻设计师和学生来说,这是一本很好地了解创作过程的品牌设计工具书。