DAWANG SUN

Chinese characters represent the essence of Chinese culture, and rice is also a typical representative of Chinese food. Rice grains constituting the Chinese food brand name， "Miyu" is an organic combination of Chinese cultural elements and Chinese cuisine. The design demonstrates a young, fashionable, and simple style of the brand image.

​

The choice of environmentally friendly paper, not for printing but only for embossing, reflects the company's environmental ethics; the concave and convex rice grains have a more hand-feeling effect, which again strengthens the brand image from the touch.

 

汉字体现中国文化的精髓，米食亦是中式餐饮的典型代表。米粒构成中餐品牌“米语”是中国元素与中式饮食的有机结合。系列设计简洁质朴，时尚随性。

​

选用环保纸张，不印刷只作击凸处理，体现了企业的环保意识；凹凸的米粒效果更具手感，再次从触觉上强化了品牌形象。