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Chinese characters represent the essence of Chinese culture, and rice is also a typical representative of Chinese food. Rice grains constituting the Chinese food brand name, "Miyu" is an organic combination of Chinese cultural elements and Chinese cuisine. The design demonstrates a young, fashionable, and simple style of the brand image.

The choice of environmentally friendly paper, not for printing but only for embossing, reflects the company's environmental ethics; the concave and convex rice grains have a more hand-feeling effect, which again strengthens the brand image from the touch.




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