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Shanghai Jahwa United Co., Ltd. (hereinafter referred to as "Shanghai Jahwa") is one of the national enterprises with the longest history in China's beauty and daily chemical industry, whose predecessor was Kwong Sang Hang established in 1898 in HK and listed on Shanghai Stock Exchange in 2001. Shanghai Jahwa owns a series of well-known sub-brands, including Herborist, Liushen, Maxam, and Gf.


In 2015, Jahwa updated its brand positioning and strategy, and we designed a new visual identity for the brand. We gave up the graphic icon in an oval shape that the brand had used for many years and instead used the Chinese and English names as the new logo to make it more international. At the same time,  we incorporated traditional Chinese elements into the design to reflect the unique national characteristic of the Jahwa brand. The new visual identity speaks more for the new brand position and gives the brand a new look.

Team Members:

Xiaoxing Zhang, Chenyu Zhou

上海家化联合股份有限公司(以下简称“上海家化”)是中国美妆日化行业历史悠久的民族企业之一,前身是成立于1898年的香港广生行,于 2001年在上海证券交易所上市,是国内行业中首家上市企业。






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