Shanghai Jahwa United Co., Ltd. (hereinafter referred to as "Shanghai Jahwa") is one of the national enterprises with the longest history in China's beauty and daily chemical industry, whose predecessor was Kwong Sang Hang established in 1898 in HK and listed on Shanghai Stock Exchange in 2001. Shanghai Jahwa owns a series of well-known sub-brands, including Herborist, Liushen, Maxam, and Gf.
In 2015, Jahwa updated its brand positioning and strategy, and we designed a new visual identity for the brand. We gave up the graphic icon in an oval shape that the brand had used for many years and instead used the Chinese and English names as the new logo to make it more international. At the same time, we incorporated traditional Chinese elements into the design to reflect the unique national characteristic of the Jahwa brand. The new visual identity speaks more for the new brand position and gives the brand a new look.
Xiaoxing Zhang, Chenyu Zhou